Video Testimonials and Infomercials
Video Testimonials…Your Marketing Powerhouse!
Video Testimonials are short 2-4 minute professionally filmed video interviews of you, satisfied customers or company associates, for your website and social media pages. Videos are a powerhouse of Search Engine Optimization (SEO) and marketing for your business. Video interviews not only provide critical information to your potential customer, but starts a relationship and builds trust by talking directly to the viewer. If a picture is worth a 1,000 words, imagine how much valuable a video could be!
Video testimonials from your most valued and satisfied customers are an invaluable component of your comprehensive marketing structure and can be vital to your companies’ SEO success.
Case Study: Video Testimonial, McDonell Consulting Group
This project brought together Chris McDonell, President of McDonell Consulting Group, a licensed Sandler Training team, and Caroline Kauffman-Kirschnick, President of EMR, a commercial kitchen installation and repair company and happy customer of McDonell Consulting Group.
Careful planning, location selection, lighting and filming, direction, editing and production along with b-roll filming and still photography came together in the following videos, each with a different purpose, length and audience. Your videos are produced with your logo, music, voice over, still photos, additional video clips, titling and infographics throughout for clarity and interest.
TIP: Videos are produced in Mp4 format. To keep website page loading times quick, create a company YouTube Channel. Upload your videos, add metadata and embed your video links in your website.
Video 1: Infomercial in 2 minute format, Chris McDonell providing information about his services and expertise. The value of an infomercial format is to give an information packed thumbnail view of your product and services with a casual, personalized feel.
Video 2: Full Length Video Testimonial, length 4:37. Comprehensive testimonial from EMR President, Emily Martin, Director of Marketing, Jonathan Self and Rick Hornig, sales. Full length testimonial with multiple locations and speakers, b roll filming, still photos, music, titling, logos and infographics.
Video 3: Abbreviated Video Testimonial 2 minute format. Testimonial of EMR President, Caroline Kauffman-Kirschnick and information from Chris McDonell in shorter format. This format may be more useful on social media formats versus a longer, more information intensive full length testimonial.