business head shot Archives – MidAtlantic Photographic

So What’s a Head Shot Anyway?

October 2, 2018 By Robin Sommer

Can a professional head shot be the first impression you need to connect with that next great client?

How long do you have to catch a new customer’s attention? Is it 30 seconds or 3? I believe you have about 3 seconds before your potential new customer decides you are the professional they have been looking for among the many others in your field….or not!

If the visuals you present to your website visitors is out dated, unprofessional, inappropriate or just plain “bad”, what judgements will your customer make about your business?

I have made it my business as a professional photographer to educate business owners of the importance of their business head shot and the images that represent their company. Head Shots can be traditional, environmental, editorial (they tell a story about your business) or otherwise creative. Your head shot session can last 15 minutes to one hour. I can advise you about clothing, location and background. After your session, you select your head shots from an online photo gallery. Your final head shots are fully retouched and delivered electronically for use in print and online.

Click on the video for ideas!

Maryland Center for the Arts Night at the Oscars

December 19, 2017 By Robin Sommer

A Night at the Oscars for the Maryland Center for the Arts!

Photographers: Robin Sommer, Bill Rettberg

Date: June 2, 2018

Purpose: Charitable Partnership

Honorable Chair: First Lady Yumi Hogan

Location: Baltimore Renaissance Hotel

Every year our charitable contribution to the creation of a new Maryland Center for the Arts has us photographing fabulous celebrity dancers who give their time and effort to raising money. We started early this year by creating head shots matching the theme of the gala. I selected an “old Hollywood” or film noire portrait style for the dancer’s head shots. This style is exemplified, some even say it was created by George Hurrell, famous for his lush portraits of Hollywood actors in the 40’s and 50’s.

Ground for the new center will break sometime in 2019 in Bel Air, Maryland. Please enjoy just a few of the sights from this amazing evening when the “Stars” came out to dance! Better yet, go to http://www.mdcenterforthearts.org/!

Narrowing Six Degrees of Separation

December 19, 2017 By Robin Sommer

MidAtlantic Photographic Narrows Six Degrees of Separation in Harford County

The notion of six degrees of separation — that there are only six people between us and someone else as it relates to distance — is intriguing in itself. We’re all connected by “a friend of a friend, etc.” according to this theory. The bottom line is that we all have more in common than we think.

Applying that concept to some of the high-visibility, high-impact photography images around Harford County yields some interesting musings. Visit Upper Chesapeake Medical Center and see the Maryland Health Matters campaign.

Look out your window and see the Harford TRANSITLINK buses cruise by with giant images on the sides. Go shopping at Harford Mall and take in the life-sized banners of local doctors. Is there a common thread? Not apparent to the “naked eye,” as we would say, but yes, there is a common denominator.

The photography for each of these programs was done by MidAtlantic Photographic, the new commercial photography business by Robin Sommer and Bill Rettberg. Each was its own individual assignment, not related at the time, but yet becoming related if we choose to look at a different angle. It is much like the art of photography and looking through the lens at various angles. The angles are all inter-related, yet each has its own individuality.

In addition to these images, MidAtlantic Photographic has produced creative photos for Harford County government – of which Harford TRANSITLINK is an entity; Harford County Public Library, another government entity, and APGFCU Credit Union – a mainstay of Harford County. While none were necessarily referrals from another, they are each enduring, traditional and stable businesses in the county.

They work together to build the infrastructure of our community. Part of the way they do it is to focus on quality imagery. The “face” that each of these organizations puts forward to the public is created by a certain “look” that can only come from looking at them at a unique angle.

Are they really separated by six degrees? Who do you know at any of these organizations? It makes you scratch your head and say, “Hmmm.”

Fast 50 award MidAtlantic Photographic

December 7, 2017 By Robin Sommer

MidAtlantic Photographic one of the FAST 50!

It was an exciting night for us! MidAtlantic Photographic was recognized as one of the 50 fastest growing private companies in the Baltimore region in 2017! With 100% growth, MAP LLC ranked 6th out of 50 fantastic companies. Thank you to everyone who made us one of the FAST 50!

We are privileged to work with so many great companies this year from Pa. to northern Virginia. Through our work we have met some of the finest CEOs and marketing professionals. This year we have been witness to the beginnings of political careers, the opening of international companies, documented the crowning glories and hard work of long time family businesses and so much more!

Through all our hard work and time spent with our customers, we recognize the amazing talent that makes up the Baltimore mid-atlantic region. Thank you again! Growth in 2018 is our plan!