Video Testimonial and Infomercials
Purpose: Film and produce Video Testimonial and Infomercials for McDonell Consulting Group
Still Photographers: Bill Rettberg and Robin Sommer
Videographer: Bill Rettberg
Purpose: Create video testimonial and infomercial for McDonell Consulting Group. Film and produce testimonial, Caroline Kauffman-Kirschnick, President, EMR
Video testimonials from your most valued and satisfied customers are an invaluable component of your comprehensive marketing structure. Some would even say testimonials and ratings are vital to your companies’ SEO success.
This project brought together Chris McDonell, President of McDonell Consulting Group, a licensed Sandler Training team, and Caroline Kauffman-Kirschnick, President of EMR, a commercial kitchen installation and repair company and happy customer of McDonell Consulting Group.
Careful planning, location selection, lighting and filming, direction, editing and production along with b-roll filming and still photography come together in the following videos, each with a different purpose, length and audience.
Video 1: Infomercial in 2 minute format, Chris McDonell providing information about his services and expertise. The value of an infomercial format is to give an information packed thumbnail view of your product and services with a casual, personalized feel.
Video 2: Full Length Video Testimonial, length 4:37. Comprehensive testimonial from EMR President, Emily Martin, Director of Marketing, Jonathan Self and Rick Hornig, sales. Full length testimonial with multiple locations and speakers, b roll filming, still photos, music, titling, logos and infographics.
Video 3: Abbreviated Video Testimonial 2 minute format. Testimonial of EMR President, Caroline Kauffman-Kirschnick and information from Chris McDonell in shorter format. This format may be more useful on social media formats versus a longer, more information intensive full length testimonial.