Corporate Photography and Brand Identity
Brand Marketing Photo Library versus Stock Photography
Have you seen websites filled with stock photography? Young professionals laughing as they gather around a laptop in a conference room? The imagery is perfect and looks great, but have you learned anything about the company? Do you know who you will work with? Does it feel authentic?
“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.”
~ Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Original Branding and Marketing Photography is a treasure trove of images about you and your company for blogs, website, social media posts and print campaigns. The images tell your story because no matter what you do, what you make or what you sell . . . you are the company to your client!
Let us help you curate a company brand photo library showing the people, products, places and activity that make up your company! You will have all the photography you need for every customer touchpoint.
Your photo shoot can include one or all of these options created in a day or over time:
- Head Shots and Executive Portraiture
- Interior and Exterior Photography of Your Business
- Public Relations Style Photography
- Product and Catalog Photography
- Video Interviews
- Ongoing Project photography on a Daily, Weekly, Monthly or per Project Basis
- Aerial Photography (UAV/drone) or video of your business or completed projects
Traditional head shots using studio lighting, a backdrop and professional posing is a minimum requirement for all your social media needs. Environmental head shots are often created in the context of your office, business location or job site. Environmental head shots can also be created in more generic outdoor locations for a less traditional look.
Your potential customers check out your website before they pick up the phone or email you. If you are a brick and mortar business, your potential customer can connect with your business if they can see it! Your customer might also feel more at ease using your business if they see the care with which you maintain your facility.
PR style images are a catalogue of photographs taken of you, your associates and your service for press release at a moment’s notice. These images are useful for social media content, blogs and your website. PR style images are great for print ads and marketing materials for a contemporary look and feel.
If you sell it, you need to show it! E-Commerce relies on very clean and sharp photographs created in a studio setting of their products for buying and selling online. Product photography can be created to attract your demographic with artistic images targeted to your market. We photograph products on a per piece and/or per project basis. Please contact us to discuss your product!
Video Interviewing . . . Your Marketing Powerhouse!
Video Interviews for your website and social media pages, is a powerhouse of Search Engine Optimization (SEO) and marketing for your business. Short video interviews not only provides critical information to your potential customer (who likes to read these days!), but starts a relationship and builds trust by talking directly to the viewer.
A short 1-3 minute video interview conducted at your location or in our studio can be a vital part of your multi-media, comprehensive branding package. We can create simple video interviews delivered to you in MP4 format or more complex videos containing info graphics, and video views of your business and aerial photography.